Miles Young – Ogilvy on Advertising in the Digital Age (2018)
English | Size: 104.94 MB
Category: Business

The late David Ogilvy, founder of the Ogilvy & Mather advertising agency, maintained that the supreme purpose of advertising was to SELL THE PRODUCT. He believed in treating the propective customer with respect: “The customer is not a moron. She is your wife.” [Read more…]