Paul Roetzer – Marketing Agency Blueprint
English | Size: 1.18 GB (1,263,263,354 bytes)
Category: Small Business / Entrepreneurs

The Marketing Agency Blueprint presents rules for building tech-savvy, hybrid agencies that will disrupt and transform the marketing services industry.

Written for agency leaders and professionals-PR, SEO, advertising, content and web-readers are presented with a practical and candid guide in 5 sessions:

Session 1: Hybrid Professionals How to Recruit, Train and Retain Top Agency Talent

Session 2: Agency Infrastructure How to Build to Scale and Prepare for Perpetual Change

Session 3: Services & Pricing How to Grow with Integrated Services and Value-Based Pricing

Session 4: The Agency GamePlan How to Market Your Brand and Sell Your Services

Session 5: Performance & Purpose How to Deliver Results and Unlock Your Agency’s Potential [Read more…]