ROI Optimization (SEO) By Alex Becker (2014)

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Category: Tutorial

From the point of view of internet marketing ROI Optimization covers these topics:
1. Reduce the costs you invest in a project. The less you invest, the higher your ROI will be.
2. Sell as much as possible. The more you sell, the higher you ROI will be. Usually Internet Marketing products have no (or very low) variable costs. So you have no additional costs for the production or delivery, when you sell more. Its just more pure profit. So it increases the ROI.
3. Try to squeeze more out of the product by Up selling, Cross selling and downselling. Same as on point 2. It just increases ROI
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