Perry Marshall – Swiss Army Knife (10mp4, 3pdf)
English | Size: 4.79 GB (5,146,607,289 bytes)
Category: Sales / Marketing

“Perry’s Swiss Army Knife brought major innovation to my process. I use the blades in a questionnaire that helps my clients entering new markets discover what they sell, who their customer is, and how to sell to that customer. Presentations to clients are now much more engaging, with some surprising analogies, etc. The system lets me to present new creative copy much faster, and also enables me to quickly help PPC geeks employed by my clients become more creative copywriters right out of the gate.”
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