Rick Wartzman – The End of Loyalty: The Rise and Fall of Good Jobs in America
English | Size: 403.14 MB
Category: Small Business / Entrepreneurs

Having a good, stable job used to be the bedrock of the American dream. Not anymore.
In this richly detailed and eye-opening book, Rick Wartzman chronicles the erosion of the relationship between American companies and their workers. Through the stories of four major employers – General Motors, General Electric, Kodak, and Coca-Cola – he shows how big businesses once took responsibility for providing their workers and retirees with an array of social benefits. At the height of the post-World War II economy, these companies also believed that worker pay needed to be kept high in order to preserve morale and keep the economy humming. Productivity boomed. [Read more…]