The Advertising Concept Book Think Now, Design Later (Third) – Pete Barry
English | Size: 183.04 MB
Category: Business

Pete Barry – The Advertising Concept Book: Think Now and Design Later, 3rd edition
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing. [Read more…]