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Eddie Yoon – Superconsumers
English | eBook | Size: 7.15 MB
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. [Read more…]
Cole, Lochhead & Yoon – Snow Leopard
English | eBook | Size: 456.78 kB
Nicolas Cole, Christopher Lochhead & Eddie Yoon – Snow Leopard: How Legendary Writers Create a Category of One
Legendary writers, the ones who stand the test of time, create a category of one. [Read more…]