English | Size:
Genre: eLearning
Here’s What You Get:
How to optimize page experience
How to design your Google News sitemap and implement timestamps
How to optimize crawl budget
Pitfalls to avoid when including sponsored and UGC attributes
How to set up Google Publisher Center and its importance
Ads and popups best practices
Topic and keyword research methodologies for priortizing opportunities
Examples of E-E-A-T done well
How to define and optimize your taxonimization
Why original reporting is important and best practices
How to define and utilize better layouts for different site structures
How to keep content updated
How to realize topical relevance and authority
Measuring and assassing content performance
How to leverage video content
Image optimization best practices
How to develop an internal linking strategy
How to develop and implement a content cluster strategy
How to use Google Trends
When to use multilingual SEO
How to optimize content for Google Discover
How to audit content and identify gaps
+ more
Training videos 7 chapters – 50 modules spanning 20+ hours
You will learn how to run and manage your own SEO and editorial strategy
Ongoing updates and access – the course is constantly updated
Graphics, Templates, Quizzes
News SEO success factors graphic
Pillar and cluster growth strategy graphic
Playbooks
SOPs
Content format templates
Office Hours & 1-2-1 support
You will get access to past recorded topics, including:
Short-form video and web stories
Leveraging Google Trends using KeyTrends
AI content
Developing and managing editorial workflows
Running content audits
How to cover live events
Developing reader relationships
Site speed optimization
Website migrations and redesigns
Optimizing paywall strategy
Paywall SEO
What happens once your content goes live
Content monetization strategies
International SEO strategy
Understanding reader loyalty and retention
Uncovering social analytics
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