Branding & Logo eBook Selection
English | Size: 511 MB
Category: Tutorial
One of my pals here on GFX asked me if I would put together a selection of ebooks relating to Corporate Identity, Branding and Logo Creation.
Since then, I have been going through my library and choosing books I felt are the most useful.
For this, I have chosen 31 books — there are titles included for *ALL* skill levels, from novice to advanced professional.
While some of the titles are “creative” in nature, most of us here are pretty well skilled creatively, so these titles assist with and relate to **The BUSINESS Side of GRAPHICS DESIGN**
Peruse the selection below, and feel free to download any individual title or the entire selection, it’s up to you. =) Each book is individually RAR’d for your convenience.
Side-Note: It took me a long time to put together this DETAILED Description with Photos, so if you find all the Details helpful please press the **Thanks Button!** =)
No of Titles : 31
PDF : 29
CHM : 2
Unarchived Size……..: 560 MB
RAR_Setting : BEST…..: 510 MB
Enjoy! -Dawg —^–^—— w00f!
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Advertising For Dummies, 2nd Ed [(FOR DUMMIES)(2007)(338p)].PDF
by Gary Dahl
Publisher: For Dummies; 2 edition (January 3, 2007)
Language: English
ISBN-10: 0470045833
ISBN-13: 978-0470045831
AMAZON: http://www.amazon.com/Advertising-Dummies-Business-Personal-Finance/dp/0470045833/
Product Description:
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?
The world of advertising can seem like a daunting place�but it doesn�t have to be. Advertising for Dummies coaches you through the process and shows you how to:
Identify and reach your target audience
Define and position your message
Get the most bang for your buck
Produce great ads for every medium
Buy the different media
Create buzz and use publicity
Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising�from online and print to TV, radio, and outdoor formats�to show you how you can easily develop and execute a successful campaign on any budget. Plus, you�ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
From the Back Cover:
New info on buzz, publicity, and word-of-mouth advertising
The fun and easy way� to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums � from electronic and print to radio, TV, online, and outdoor formats. You’ll see how to deliver a powerful, consistent message and when you should � and shouldn’t � use shortcuts to save costs.
Discover how to
Set a realistic ad budget
Define and position your message
Identify and target your audience
Create great ads for every medium
Make an emotional connection
Use “ad speak” effectively
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Advertising Graphics With Impact [(P.I.E.)(swipe_book)(150dpi)(163p)].PDF
by P.I.E. Books
Publisher: P.I.E. Books (December 26, 2003)
Language: English / Japanese
ISBN: 4894442876
Laughter-provoking comical works; attention-getting shocking works; unconventional works that take the viewers by surprise. A collection of primarily poster and magazine ad graphics from around the world that appeal to the five senses, demonstrating a wide range of ways to have impact.
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And Now A Few Words From Me_Advertising’s Leading Critic Lays Down the Law, Once and for All [(ADVERTISING AGE)(2003)(225p)].PDF
by Bob Garfield
Publisher: McGraw-Hill; 1 edition (July 27, 2004)
Language: English
ISBN-10: 0071441220
ISBN-13: 978-0071441223
AMAZON: http://www.amazon.com/Now-Few-Words-Me-Advertisings/dp/0071441220/
From Publishers Weekly
As the advertising industry’s Dave Barry, Garfield has written the influential ad criticism column “AdReview” for Ad Age for 17 years and is cohost of NPR’s On the Media. His first book, aimed at advertising pros, is a brazenly funny take on the industry practices that Garfield loves to hate. “Most advertising is unnecessarily terrible,” he writes, proceeding to enumerate the reasons why: a misguided emphasis on rule breaking and originality; misuse of sex, celebrities, humor, special effects and profundity; lack of contact with consumers; and sheer bad taste and immorality. Garfield supports his claims with passionate attacks on specific ads. Calvin Klein turns out “thinly disguised kiddie porn,” while McDonald’s “we love to see you smile” campaign is “preposterously false.” The criticism, however, isn’t always consistent. Garfield occasionally knocks highly successful ads, e.g., CK’s famous Brooke Shields jean ads. Furthermore, he praises campaigns that violate his own prohibitions. Garfield’s apparent ego (he less-than-wittily compares himself to God and declares, “[W]ith well in excess of a thousand ads subjected to my pitiless scrutiny, I’ve really blown the call only eleven or twelve times”) can also wear thin. Oddly, the critic loosens his choke hold on the industry in the final chapter, ineffectually defending it against other critics and halfheartedly attempting to restore the pride of the very audience he has been so busy mocking. Despite the weak finish, though, Garfield offers a mostly humorous and hard-hitting book.
Copyright 2003 Reed Business Information, Inc. –This text refers to the Hardcover edition.
Jerry Della Femina, author of From Those Wonderful Folks Who Gave You Pearl Harbor
“…a must read for all young people who want to get into advertising…” –This text refers to the Hardcover edition.
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Brain Tattoos_Creating Unique Brands that Stick in Your Customers’ Minds [(Karen Post)(AMACOM)(2004)(186p)].CHM
by Karen Post (Author), Jeffrey H. Gitomer (Author), Michael Tchong (Author)
Publisher: Amacom; 1st edition (December 10, 2004)
Language: English
ISBN-10: 0814472346
ISBN-13: 978-0814472347
AMAZON: http://www.amazon.com/Brain-Tattoos-Creating-Unique-Customers/dp/0814472346/
“Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach — no complicated theories, marketing jargon, or unnecessary babble — that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as “”brand ambassadors”” * Grasp their brand’s essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true “”how-to”” book written with in-the-trenches business and marketing people in mind.”
From the Inside Flap:
Your brand will be so strong, customers won�t be able to get it out of their heads!
A solid brand leaves a positive impression in the customer�s mind, but the impression made by an exceptional brand is virtually indelible. With Brain Tattoos, you will learn exactly how to make your brand truly distinct�and unforgettable. Karen Post isn�t going to waste your time with complicated theories or unnecessary marketing jargon. She is going to show you how to maximize your brand�s impact, with proven ideas and the practical tools she has used to help her best clients dominate their markets!
“Hands-on marketing help from a guru who lives what she preaches!” �Seth Godin, author, Free Prize Inside
“This book is brands-on action. Karen Post will show you a new way�to make your phone ring with qualified prospects, convert them to sales, and add value to your operation.” �Jeffrey Gitomer, author, The Sales Bible
“Karen Post knows branding. From her own business identity — the Branding Diva — to her work with companies such as American Express, Bank of America, and Pepsi, Post’s insights and experiences are fun and productive, and eminently applicable. The book’s questionnaires, tattoo tests, and tool kits are useful tools to help business leaders and innovators rethink their personal and organizational brands and practices. Whether you’re an internal Brand Ambassador or an external Brand Warrior, Brain Tattoos will help you improve and increase the impact of the mental imprints made by your business and your work.” �Heath Row, Editorial and Community Director, FastCompany.com
Karen Post, The Branding Diva�, is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. Monthly, she writes a monthly column for Fastcompany.com, and produces BrandBites, a monthly fast brain-food fix on branding matters. She lives in Tampa, Florida.
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Brand Babble: Sense and Nonsense About Branding [(Don & Heidi Schultz)(THOMSON)(2004)(160p)].PDF
by Don E. Schultz and Heidi Schultz
Publisher: South-Western Educational Pub; 1 edition (March 1, 2003)
Language: English
ISBN-10: 0538727144
ISBN-13: 978-0538727143
AMAZON: http://www.amazon.com/Brand-Babble-Sense-Nonsense-Branding/dp/0538727144/
Editorial Review:
Don and Heidi have done it again. Here, they deploy all of their worldly wisdom and communication skills in making branding accessible. Practitioners and students will be grateful for their robust approach to a subject that needs to be understood by everyone in business.
Finally, a book that points out all of the gibberish being spouted about branding. The Schultzes are candid and insightful, but also entertaining, in clearing the air on this topic. Anyone involved in brand-building should read their book now–before investing another nickel on anything else about branding.
Another great book by Don & Heidi Schultz, which cuts through the �brand babble� and gets straight to the point. Interesting, insightful and full of useful analogies. A goldmine of helpful information and a must for all marketers bookshelves.
Brand Babble is another Don Schultz straight-talking, no-nonsense piece that brilliantly cuts through advertising hype to reveal the common sense of branding. It�s full of great examples and solid business propositions. It will ruffle a few feathers as it logically demonstrates that brands must have a meaningful value proposition. If you want to understand brand building, you have to read this book.
Don and Heidi have done a masterful job of cutting through all the clutter and noise to give us a thoughtful, pragmatic and user-friendly look at the branding world as it exists today and–more importantly–how it should look tomorrow.
Product Description
Brand Babble: Sense and Nonsense about Branding is about both the �good news� and the �bad news� of branding. And, it�s vitally important to the success of your business. As long-time branding authors, educators, and investigators, the Schultz�s explode an array of myths that have been passing and passed on as �branding wisdom.� They show that a brand will not rescue a flawed business concept, is not owned by one group or individual, nor does it depend on �media-by-the-ton� spending. The authors show how every successful brand is the sum of relationships between buyer and seller and explain how marketers best communicate with their customers through an integrated approach that reflects the nature of that relationship. Those approaches sets the stage for value-based branding that delivers the best value proposition to customers and increases the bottom-line, financial value of the brand to the organization and its owners and shareholders. That, today, is the �currency� of value-based branding. Getting to it is merely a matter of cutting through all the Brand Babble, all the nonsense about brands and branding that is posing as new marketing insight. This book will be the essential ingredient in more insightful, easier, and, most important, more profitable branding work for both your company and your customers.
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Branded Customer Service_The New Competitive Edge [(KOEHLER)(2004)(280p)].CHM
by Janelle Barlow and Paul Stewart
Publisher: Berrett-Koehler Publishers (September 1, 2006)
Language: English
ISBN-10: 1576754049
ISBN-13: 978-1576754047
AMAZON: http://www.amazon.com/Branded-Customer-Service-Competitive-Edge/dp/1576754049/
From Publishers Weekly
According to this turgid primer, service with a smile is no longer enough. With today�s glut of interchangeable commodities and cynical consumers, every aspect of customer service must reinforce the brand image promulgated by the marketing department. Thus, employees of Fabulous Freddie�s gas stations try to work the word “fabulous” into every conversation with customers, while Abercrombie and Fitch hires college-age salespeople who look like their catalogue models. CNBC commentator Barlow, author of A Complaint Is a Gift, and consulting colleague Stewart, regale readers with anecdotes about snippy, sullen, ignorant sales associates who undermine brand loyalty and, worse, waiters and customer service reps whose carefully scripted cheerfulness and solicitude leave customers with a sour aftertaste of inauthenticity. Their ideal, derived from complexity theory conceits about the self-organizing behavior of flocking birds, is to get the typical high-turnover, minimum-wage service worker so imbued with the brand�s essence that it emerges in spontaneous, emotionally real encounters in which “service representatives and customers dance together in brand space.” Their suggestions include lots of human resources exercises in which employees ponder and internalize the brand messages expressed in advertising, as well as acting lessons, penmanship instruction, “personal image and professional presence training,” humor classes, seminars in reading body language, and exhortations to “live the brand” at work and at home. A case study of a makeover of a Bahamas resort, in which employees were instructed to translate the hotel�s marketing themes into the local island patois and create their own posters, dances and songs about them, gives readers a good sense of the book�s softly totalitarian approach to customer service.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. –This text refers to the Hardcover edition.
Rod Oram, business commentator
“Barlow and Stewart reveal the secret of consumer loyalty. Consumers and companies alike should rejoice at the insights they offer.” –This text refers to the Hardcover edition.
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Branding For Dummies [(B.Chiaravalle & B.Findlay-Schenck)(FOR DUMMIES)(2007)(385p)].PDF
by Bill Chiaravalle and Barbara Findlay Schenck
Publisher: For Dummies (December 6, 2006)
Language: English
ISBN-10: 0471771597
ISBN-13: 978-0471771593
AMAZON: http://www.amazon.com/Branding-Dummies-Business-Personal-Finance/dp/0471771597/
BrandChannel.com Featured Book, February 2006
Although…branded as “A Reference for the Rest of Us” – i.e., non-experts – even pros would find this volume useful.
Product Description:
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors� don�t.
Whatever your business is, whether it�s large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You�ll get familiar with branding essentials like:
Defining your company�s identity
Developing logos and taglines
Launching your brand marketing plan
Managing and protecting your brand
Fixing a broken brand
Making customers loyal brand champions
Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack�and for positioning your business to reap the ensuing rewards.
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Branding_From Brief To Finished Solution [(MONO DESIGN)(2004)(163p)].PDF
by Mono Design
Publisher: RotoVision (January 1, 2005)
Language: English
ISBN-10: 2880468051
ISBN-13: 978-2880468057
AMAZON: http://www.amazon.com/Branding-Brief-Finished-Solution-Mono/dp/2880468051/
As the title suggests, this collection traces projects from the initial creative brief through to the final work, and includes sketches, brainstorming notes, planning specs and implemented visuals. The projects range across the design landscape from logos and signage to retail space, animation, and complete corporate identity, and across industries including Powwow water, Suma, Connexxion, Coca-Cola, Levi�s and IBM. Covers much of the territory involved in being a creative.
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Brands That Rock_What Business Leaders Can Learn From The World of Rock & Roll [(WILEY)(2004)(258p)].PDF
by Roger Blackwell and Tina Stephan
Publisher: Wiley; 1 edition (October 9, 2003)
Language: English
ISBN-10: 0471455172
ISBN-13: 978-0471455172
AMAZON: http://www.amazon.com/Brands-That-Rock-Business-Leaders/dp/0471455172/
Product Description:
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today�s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America�s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria�s Secret and Wal-Mart to Cadillac and Kraft, have implemented �rock and roll strategies� to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade.
Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.
Download Description:
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today�s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America�s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria�s Secret and Wal-Mart to Cadillac and Kraft, have implemented �rock and roll strategies� to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade.
Roger D. Bl
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Building Retail Brands [(2000)(McKinsey Report)(8p)].PDF
ARTICLE: Building Retail Brands (The McKinsey Quarterly)
URL-LINK: http://www.mckinseyquarterly.com/Marketing/Branding/Building_retail_brands_842_abstract?gp=1
Facing a marketplace overflowing with stores, most retailers have spent the past several years tirelessly searching for new ways to grow. In the case of runaway successes such as the apparel manufacturers Nike and Calvin Klein, the secret appears to be strong, well-leveraged brands, which, McKinsey research shows, add five points on average to shareholder returns. Do retailers have the same access to brand magic? Vertically integrated ones certainly do. Companies, such as Gap and Victoria’s Secret, that design, manufacture, and market their own products have very substantial long-term growth expectations embedded in their share price, reflecting, in part, the expectations created by their brand strength.
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Business Cards_The Art of Saying Hello [(COLLINS DESIGN)(2004)(272p)].PDF
by Mike Dorrian and Liz Farrelly
Publisher: Collins Design (November 23, 2004)
Language: English
ISBN-10: 1856693864
ISBN-13: 978-1856693868
AMAZON: http://www.amazon.com/Business-Cards-Art-Saying-Hello/dp/1856693864/
Product Description:
Business Cards: The Art of Saying Hello is the ultimate business card book, bringing together the best examples of cards created by designers around the world. Business cards are a major design challenge; creating successful cards is all about the clever use of space; but just a little space. And that�s not all. A design needs to make a splash, stand out from the crowd or announce you as part of a team; and how do you solve the problem of creating a universally understood message while catering to cultural differences and multiple languages? Materials are also important; not all cards are machine printed, and this book features cards on punched metal, stitched fabric, cards with heat-sealed cut-outs, or made from recycled subway tickets, plus clever examples of best-practice using �make-your-own� business-card machines.
Over 300 cards are grouped into sections reflecting different design approaches: Typography, Photography, Materials, Illustration and Found Objects. Proving just how inventive you can be with a limited space, this book is a rich source of ideas and inspiration both for designers and anyone wishing to make a statement with their business card.
About the Author:
Mike Dorrian has been a designer for the last twelve years and currently works at Start Creative Limited, London. He has co-edited and designed numerous books, including “Scrawl,” “Scrawl Too,” “Stickers: Stick ‘Em Up.”
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BXC Portfolio [(BXC Inc)(2007)(85p)].PDF
URL-LINK: http://www.nicelogo.com/
CREATIVE BRANDING STRATEGY & DESIGN
Over 80 pages of brain firing fun. Ad concepts, logos, and more.
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Creating Powerful Brands, 3rd Edition [(ELSEVIER)(2004)(491p)].PDF
Leslie de Chernatony and Malcolm McDonald
Publisher: Butterworth-Heinemann; 3 edition (October 22, 2003)
Language: English
ISBN-10: 0750659807
ISBN-13: 978-0750659802
AMAZON: http://www.amazon.com/Creating-Powerful-Brands-Leslie-Chernatony/dp/0750659807/
Editorial Reviews:
“If I had one book on brands to take with me to a marketing desert island it would be this one. The authors’ enthusiasm for, and knowledge of, brands is jam-packed between these covers.
This book is an absolutely comprehensive summary of the latest thinking in brand-building. But more than that, action lists at the end of each chapter create a valuable template for how you can create a powerful brand.”
Nick Kendall, Bartle Bogle Hegarty Ltd
“A book on brands that is not bland. It is great to see an update and revised version of this splendid book on the market. It continues to be clearly ahead of its field.”
Professor John Saunders, Head of Aston Business School, UK.
Book Description:
The definitive overview of brand strategy and management.
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Customize The Brand_Make It More Desirable and Profitable [(Torsten Nilson)(WILEY)(2003)(192p)].PDF
by Torsten H. Nilson
Publisher: Wiley (December 3, 2002)
Language: English
ISBN-10: 0470848227
ISBN-13: 978-0470848227
Editorial Reviews:
“�our new guru�Nilson�s book ranges over a good deal of ground�” (Market Leader, Winter 2002)
Product Description:
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
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Hey Whipple, Squeeze This! A Guide to Creating Great Ads, 3rd Edition [(Luke Sullivan)(WILEY)(ADWEEK)(2008)(348p)].PDF
(Adweek Magazine Series) by Luke Sullivan
Publisher: Wiley; 3 edition (February 8, 2008)
Language: English
ISBN-10: 0470190736
ISBN-13: 978-0470190739
AMAZON: http://www.amazon.com/Hey-Whipple-Squeeze-This-Advertising/dp/0470190736/
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You�ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
From the Back Cover:
An updated and revised new edition of the bestselling advertising guide
Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part exposé, Hey Whipple, Squeeze This is an insider’s guide to coming up with great ideas as well as an unapologetic send-up of all that’s heavy-handed, dim-witted, and ineffectual in the industry.
Updated to cover the new wave of advertising media, as well as guerilla and direct marketing, this Third Edition presents a real-world look inside the big agencies and examines the industry’s best and worst ads�from the hilarious to the horrid. You’ll get pointers, tips, and guidelines on writing great copy for print, TV, radio, outdoor, and the Internet, while Sullivan regales you with hilarious industry war stories.
Luke Sullivan is an award-winning copywriter with nearly thirty years in the business at some of the elite agencies in America�Fallon McElligott and The Martin Agency, and now GSD&M in Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.
Praise for the first edition:
“Luke Sullivan writes just about as relevant an advertising read as you can get. It’s a perfect lesson in advertising for newcomers�and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession.”
�Lee Clow, Chairman, TBWA\Chiat\Day, Chief Creative Officer, Worldwide
“This is a business that is changing like crazy�but Luke Sullivan’s advice is timeless. If you’re good at advertising, this will make you better. If you’re great, it’ll make you even greater.”
�Mike Hughes, President/Creative Director, The Martin Agency
“In an advertising world filled with glib, fast-talking ‘experts’ more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads.”
�Tom McElligott, cofounder, Fallon McElligott
“Luke’s reflections on the advertising industry make me wish I could do it all over again. Except for that ‘scab’ story in Chapter 10.”
�Bob Barrie, Barrie D’Rozario Murphy
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Killer Brands_Create & Market A Brand That Will Annihilate The Competition [(Frank Lane)(205p)].PDF
by Frank Lane
Publisher: Adams Media (April 12, 2007)
Language: English
ISBN-10: 1598691236
ISBN-13: 978-1598691238
AMAZON: http://www.amazon.com/Killer-Brands-Create-Annihilate-Competition/dp/1598691236/
Book Description:
What’s the difference between a ho-hum product that hurts your bottom line and a Killer Brand that compels people to choose it and use it? In Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition. His secrets? FOCUS: how to find the one singular, differentiating, and powerfully compelling quality that will make your Killer Brand known–not because of what it says it does, but because it does what it says ALIGNMENT: how to connect everything that you do in perfect harmony to deliver that focus consistently time after time, making sure that nothing you do inadvertently detracts from that expectation LINKAGE: how to make your Killer Brand synonymous with the product in the marketplace, so the consumer thinks of only your brand when the need arises
No matter if you’re selling socks or software, by following these three tenets of branding, you’re guaranteed to kill the competition and create a dynamic, thriving brand.
About the Author:
Frank Lane founded the company now known as FrankLane Ltd in 1981 after a sixteen-year career with major consumer products companies. Prior to that, Frank was president and chief operating officer of Neutrogena Products. In his three years there, sales doubled, profits doubled, and the company’s stock market value increased 600 percent. Before Neutrogena, he held marketing posts at SC Johnson Wax, Procter & Gamble, and General Electric. He lives in Atlanta, GA. Frank is widely sought as a public speaker. He is chairman of the Kokopelli Institute for fertile business thinking and is co-chairman of Le Monde Demain, a global organization of business futurists.
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Logos Redesigned_How 200 Companies Successfully Changed Their Image [(David Carter)(HARPER)(2005)(193p)].PDF
by David E. Carter
Publisher: Collins Design (July 5, 2005)
Language: English
ISBN-10: 0060748052
ISBN-13: 978-0060748050
AMAZON: http://www.amazon.com/Logos-Redesigned-Companies-Successfully-Changed/dp/0060748052/
A company’s logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change — the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.
In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You’ll see everything from minor “evolutionary” changes to complete “revolutionary” changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes — where a new corporate name has been adopted — are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries — global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.
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Making A Strong Mark_150 Logo Strategies That Last [(A.Miller & J.Brown)(CREATIVE SOLUTIONS)(2004)(184p)].PDF
by Anistasia Miller and Jared Brown
Publisher: Rockport Publishers (November 1, 2004)
Language: English
ISBN-10: 1592530788
ISBN-13: 978-1592530786
AMAZON: http://www.amazon.com/Creative-Solutions-Making-Strong-Strategies/dp/1592530788/
Book Description:
Logos are among designers? most highly sought-after projects, but they are often one of the most difficult projects for a designer to nail. This book takes a look at those challenges?the logos that have truly pushed a designer?s creativity and forced him or her to reach inside. The authors examine 180 logos, making it easy for designers to take away insightful tips they can put to work immediately. The author tracks the lifecycle of each logo from its challenge through the process to the final result. Scattered throughout the book are sidebars featuring 15 logos that were made over. The author talks about why the makeover was needed and, with the before and after logos side by side, discusses if the re-do was successful.
Color images throughout that show the logos from conceptual stages to final art make this book an at-a-glance reference for anyone?designer or entrepreneur?who wants to take an active role in the creation of his or her brand mark.
About the Author:
Anistatia R Miller is creative director for Bratskeir & Company, a New York-based marketing and corporate communications agency. She and her husband/co-author Jared M. Brown are also contributing editors for Gotham
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Power Brands: Measuring, Making and Managing Brand Success [(H.Riesenbeck & J.Perrey)(WILEY)(2007)(280p)].PDF
by Hajo Riesenbeck and Jesko Perrey
Publisher: Wiley-VCH (March 26, 2007)
Language: English
ISBN-10: 3527502823
ISBN-13: 978-3527502820
AMAZON: http://www.amazon.com/Power-Brands-Measuring-Managing-Success/dp/3527502823/
Product Description:
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.
About the Author:
Hajo Riesenbeck joined McKinsey Duesseldorf as consultant in 1979. He was elected to Principal in 1985 and to Director in 1991. He has been serving clients across a range of industries, e.g., consumer goods, financial services, branded industrial products, retail, transportation and chemical companies. He is one of the leaders of McKinsey’s Global Marketing Practice and was co-author of the first two editions of Mega-Macht-Marke (Engl.: Power Brands: Measuring, Building, and Managing Brand Success) in 2004 and 2005, along with numerous articles and speeches on marketing.
Jesko Perrey is a Partner of McKinsey & Company, Inc. and based in the Duesseldorf office which he joined in 1999. He is a member of McKinsey’s European Marketing & Sales Practice as well as of the European Retail Practice. Furthermore, he is the European leader of the Branding & Marketing Spend Effectiveness Sub-Center and is co-author of Mega-Macht-Marke (Engl.: Power Brands: Measuring, Managing, and Mastering Brand Success) (2004 and 2005).
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future [(Patrick Hanlon)(SS)(2006)(260p)].PDF
by Patrick Hanlon
Publisher: Free Press (January 24, 2006)
Language: English
ISBN-10: 074327797X
ASIN: B0013L4DZS
AMAZON: http://www.amazon.com/Primalbranding-Create-Zealots-Company-Future/dp/B0013L4DZS/
From Publishers Weekly:
Positing that “a brand is a belief system,” Hanlon, founder and CEO of “primal branding” company Thinktopia, throws a reverse spin on the 12-step addiction recovery program to trumpet his 7 steps (called “key factors”) to inspire consumer addiction. His formula has vaguely mythic qualities: successful brands, he argues, come with a creation story, a creed, rituals, icons, sacred words, non-believers and a leader who’s overcome stiff opposition. The similarities to religion (Hanlon prefers “culture of belief”) will pique the thoughtful reader, but Hanlon’s recounting of familiar business success stories (UPS’s story, Lou Gerstner’s turnaround of IBM) seems at odds with a book blurbed as “not the same old branding B.S.” Though much of the book is the simple recasting of age-old branding tenets (Hanlon’s “creed” is interchangeable with “slogan”; “icon” with “logo”), Hanlon’s energetic case for thinking differently about common practices makes for a rousing read.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. –This text refers to the Hardcover edition.
Download Description:
What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it’s a product, service, city, personality, social cause, or movement.
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Storytelling_Branding In Practice [(Fog & Budtz)(SPRINGER)(2005)(235p)].PDF
by Klaus Fog, Christian Budtz, and Baris Yakaboylu
Publisher: Springer; 1 edition (February 24, 2005)
Language: English
ISBN-10: 3540235019
ISBN-13: 978-3540235019
AMAZON: http://www.amazon.com/Storytelling-Branding-Practice-Klaus-Fog/dp/3540235019/
Editorial Reviews:
“The book carries branding to the next step, which is storytelling.” (Philip Kotler, Marketing guru and Professor, Kellogg School of Management Northwestern University)
“One of the very best marketing books of the year” (Seth Godin, Bestselling author and Marketing expert)
“Check ‘Em Out! (…) it’s a detailed guide to the creation of powerful sagas that move customers to engage the brand.” (Tom Peters, Management guru and CEO, Tom Peters Company)
“It’s a big deal to compress your company’s story into a brand. This book is the first step on that long journey.” (Kevin Kelly, Founder and Editor-at-Large, Wired Magazine)
“While a good story can be a strong persuader, its not immediately clear what makes it good or even how to construct one. The authors lay out four basic elements (message, conflict, characters, plot) and give simple explanations for what each of these entail. The writing itself makes for good storytelling both in anecdotal examples and overall instruction.” (Brandchannel.com)
“It’s almost like a handbook — you can easily try out its tools on your daily projects. We have done that already on campaigns and communication in general.” (Jorgen Bundgaard Nielsen, Marketing Director, Kraft Foods)
“The book applies storytelling to both management and marketing. It has an excellent introduction to the important structural elements of story telling, which is especially useful if you’re one of those people who knows a good story but doesn’t usually step back far enough to see the patterns that make it work. I encourage you to read this book from cover to cover. You won’t regret it.” (Nonprofit Online News)
“I just finished Storytelling: Branding in Practice, an incredible guide to storytelling, by practitioners (Fog, Budtz, and Yakaboylu, to be precise) for practitioners….This book is both wise and practical and I recommend it to anyone who has to think about, and convey, the big picture of their nonprofit.” (Gettingattention.org)
Product Description:
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand – internally as well as externally.
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The 22 Immutable Laws of Branding [(Al & Laura Ries)(1998)(178p)].PDF
by Al Ries and Laura Ries
Publisher: Collins; 1st edition (September 17, 2002)
Language: English
ISBN-10: 0060007737
ISBN-13: 978-0060007737
AMAZON: http://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007737/
Amazon.com:
As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, “branding” has developed into one of the marketing world’s hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.
“Marketing is building a brand in the mind of the prospect,” they write. “If you can build a powerful brand you will have a powerful marketing program. If you can’t, then all the advertising, fancy packaging, sales promotion and public relations in the world won’t help you achieve your objective.” A no-holds-barred look at a diverse collection of successful–and not-so-successful–branding efforts undertaken by these and other high-profile firms, their book distills the most critical principles involved into a series of clear rules with straightforward titles such as The Law of Expansion, The Law of Contraction, The Law of Consistency, and The Law of Mortality. While some of their suggestions may at first seem counterintuitive, together they compose a logical blueprint for success in today’s ever-more-competitive environment. –Howard Rothman –This text refers to an out of print or unavailable edition of this title.
Amazon.com Audiobook Review:
When you call a book The 22 Immutable Laws of Branding, you’re pretty much ruling out Oprah’s Book Club as potential buyers. (Not that Oprah herself isn’t a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric genius that most of these managers keep in a basement office, only listening to when necessary. When he says, “The power of a brand is inversely proportional to its scope,” and hectors managers with the idea that “customers want brands that are narrow in scope,” you know he’s right (he backs himself up with dozens of examples), and you know it’s the last thing powerful, expansion-minded businesspeople want to hear. Coauthor Laura Ries, his daughter and marketing-firm partner, also reads sections. (Running time: 1.5 hours, one cassette) –Lou Schuler –This text refers to an out of print or unavailable edition of this title.
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The 22 Immutable Laws of Marketing, Revised [(Al Ries & Jack Trout)(2002)(144p)].PDF
by Al Ries & Jack Trout
AMAZON: http://www.amazon.com/22-Immutable-Laws-Marketing/dp/product-description/B000FC10HA
From Library Journal:
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the “22 Laws.” Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the “Law of Focus” states that the most powerful concept in marketing is “owning” a word in the prospect’s mind, such as Crest’s owning cavities and Nordstrom’s owning service. The book is fun to read, contains solid information, and should be acquired by all public and business school libraries. It will be requested by readers of the authors’ earlier titles.
– William W. Sannwald, San Diego P.L.
Copyright 1993 Reed Business Information, Inc.
Product Description:
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
About the Author:
Al Ries is perhaps the world’s best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.
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The Brand Promise_Costco,Starbucks+More [(MCGRAW-HILL)(2008)(190p)].PDF
The Brand Promise : How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
by Duane Knapp
Publisher: McGraw-Hill; 1 edition (April 23, 2008)
Language: English
ASIN: B0015DYIG8
AMAZON: http://www.amazon.com/Brand-Promise-Make-Wish-Guarantees/dp/B0015DYIG8/
Product Description:
Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a one-of-a-kind brand that customers, employees, and shareholders will trust and support for years to come. A brand’s promise is the new currency for success, says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp’s Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books. Brand success rests on three principles: 1) Provide a unique experience with products or services that enhance your customer’s lives 2) Inspire employee partnership, passion, and support 3) Create a perception of exceptional value and distinctive benefits and deliver on your promise. Genuine Brands make a promise and keep it. This promise begins with a different mindset than business as usual. It’s not just about doing a good job-it’s about optimizing the emotional and functional benefits from a customer’s perspective. The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver. The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops. The BrandPromise also explains how celebrities can utilize the secrets of BrandScience to enhance their image and perceptions and features a Brand Profile on Annika Sorenstam. According to Knapp, Annika’s strategy is a perfect guide for any individual or celebrity that is interested in optimizing their success. Great stars may be born, but it’s the celebrities that embrace the principles of BrandScience that enjoy long term brand success. The BrandPromise features insights from other celebrities including Oprah, Greg Norman, and Rachael Ray.
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The Breakaway Brand_How Great Brands Stand Out [(F.Kelly & B.Silverstein)(MCGRAW-HILL)(2005)(287p)].PDF
by Francis Kelly and Barry Silverstein
Publisher: McGraw-Hill; 1 edition (September 9, 2005)
Language: English
ISBN-10: 0072262370
ISBN-13: 978-0072262377
AMAZON: http://www.amazon.com/Breakaway-Brand-Great-Brands-Stand/dp/0072262370/
Editorial Reviews:
�Peter Klein, SVP, Strategy and Business Development, The Gillette
“A breakaway book. The authors know their subject matter and bring new insights and �to do�s� to every serious marketer.”
�Liz Vanzura, Global Marketing Director, HUMMER, General Motors Corporation
“The book will make you scratch your head and think, �Why aren�t we doing that?� A must-read.”
�AMAZON MEMBER:
�More Than Just a Business Book, January 4, 2006
�By Dr. Mardell S. Grothe “Dr. Mardy Grothe” (Raleigh, NC)
I’m a psychologist and writer who rarely reads “business” books. But I’ve always been fascinated by how some products and companies-like Altoids, Amazon.com, Apple and a dozen other examples-break away from the competition and achieve a special and unique status. This well-researched and very well-written book help me understand how and why this intriguing phenomenon works. But it also helped me in an unexpected way. As a psychotherapist and executive coach to CEOs and top executives, it offered a number of new ideas and insights about some of the things individual people can do (including myself, I might add) to separate themselves from their peers. Comment | Permalink | Was this review helpful to you? (Report this)
�AMAZON MEMBER:
�an engaging and thoughtful read, March 21, 2006
�By truman “avid reader” (newton ma usa)
I’ve read a number of marketing and communications books in my career, and often my eyes glaze over by the third chapter. I didn’t find that happening with this book. Its easy and engaging language and straightforward approach to uncovering a brand’s truth was refreshing. We consumers know the great brands out there, because somehow they’ve established a personal connection with us – something we can’t always name. This book helped explain the “how” and “why” of those connections.
This would be a very useful text for college and grad students in marketing and communications – many of the brand references are relevant to them.
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The Complete Idiot’s Guide to Brand Management [(2001)(ALPHA)(355p)].PDF
by Patricia F Nicolino
Publisher: Alpha; 3Rev Ed edition (December 8, 2000)
Language: English
ISBN-10: 0028639928
ISBN-13: 978-0028639925
AMAZON: http://www.amazon.com/Complete-Idiots-Guide-Brand-Management/dp/0028639928/
Book Description:
Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand’s core values, and how to develop a brand positioning statement.
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival [(Al & Laura Ries)(HARPER)(2004)(320p)].PDF
by Al Ries and Laura Ries
Publisher: Collins; 1 edition (May 11, 2004)
Language: English
ISBN-10: 0060570148
ISBN-13: 978-0060570149
AMAZON: http://www.amazon.com/Origin-Brands-Discover-Innovation-Business/dp/0060570148/ref=tag_stp_np_edpp_ttl
From Publishers Weekly:
This father-daughter marketing team, authors of The 22 Immutable Laws of Marketing, believes that evolution is a useful analogy for marketers. Throughout the book, readers are encouraged to think of Darwin’s tree of life. For example, the television tree used to consist solely of the three networks, but now comprises an array of cable and satellite offerings. The “phone” tree includes cellular, picture, computer, digital and other varieties. Using many examples, the authors explore this notion: “Competition between individuals (brands) improves the species. Competition between species (categories) drives the categories further and further apart.” To survive in today’s competitive market where technology makes innovations much faster than in the past, companies must continue to introduce new computers, cars, phones, food, etc. However, the drawbacks of expansion and innovation mean that some products and some corporations won’t be profitable. Burger King keeps trying to launch new menus, essentially to compete with McDonald’s. While McDonald’s has had its own fiscal troubles, it continues to dominate the fast food market because it was first and has so many outlets. Along with their entertaining perspective on advertising and marketing, the authors offer specific advice including devising a new category rather than a brand. Innovative marketers will have a triumphant product if they create a category and launch with a clever name as well, such as Starbucks did for the high-end coffee-shop category. While the book is primarily directed at readers working in marketing, advertising and related fields, managers and executives at both large and small businesses will benefit from it as well.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Harvard Business Review:
“Illuminating examples and wry humor combine for a delightful read”
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The Power of Personal Branding: Creating Celebrity Status with Your Target Audience [(Tim O’Brien)(2007)(228p)].PDF
by Tim O’Brien
Publisher: Mendham Publishing (July 1, 2007)
Language: English
ISBN-10: 0971458901
ISBN-13: 978-0971458901
AMAZON: http://www.amazon.com/Power-Personal-Branding-Creating-Celebrity/dp/0971458901/
Product Description:
There are two things which can catapult you and your business into the limelight over night. Technology is one and a compelling personal brand is the other. The Power of Personal Branding is a no nonsense, tell it like it is book which reveals exactly what we need to do to create the Lance Armstrong or Oprah Winfrey personal brand with our own target audiences. You will learn: 1) What exactly is a personal brand 2) Why having a great personal brand is essential for success today 3) The secret to avoiding commoditization by your target audience 4) How to differentiate yourself from the competition in seconds 5) How to select the right personal brand for you 6) Dozens of proven techniques for creating personal brand irresistibility
About the Author:
Tim O’Brien is a personal branding expert who knows what it takes to cut through all the noise and help clients create a lasting impression with their target market. He is the author of The Power of Personal Branding: Creating Celebrity Status with Your Target Audience. Tim is the President/CEO of The Personal Branding Group, Inc. He is also the founder of Rainmaker U., a coaching program that teaches top-level professionals how to position themselves as The Person to SeeTM with their target audience by creating a compelling personal brand and marketing that brand better than the competition. Many of Tim’s clients, high-profile individuals and top-tier income earners with an average yearly salary of more than $500,000, are recognized leaders in their business industry and community. Ernst & Young recently named one student Entrepreneur of the Year. Another was recognized as one of California’s Top 40 Rainmakers by The Daily Law Journal. Professionals of this caliber seek Tim s help because he is people-smart, brutally honest and successful at motivating others to think big and take risks. Tim and his team are also hired by many Fortune 500 companies and professional firms to deliver keynote speeches and customized in-house workshops on personal branding. He is the Editor of Brandwidth, a non-partisan monthly publication committed to informing socially conscious business leaders about the facts on both sides of today’s important current events. In his blog, www.thepersontosee.com, Tim offers brutally honest commentary on the personal brands of today s newsmakers. Prior to
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