Branding & Logo eBook Selection
English | Size: 511 MB
Category: Tutorial
One of my pals here on GFX asked me if I would put together a selection of ebooks relating to Corporate Identity, Branding and Logo Creation.
Since then, I have been going through my library and choosing books I felt are the most useful.
For this, I have chosen 31 books — there are titles included for *ALL* skill levels, from novice to advanced professional.
While some of the titles are “creative” in nature, most of us here are pretty well skilled creatively, so these titles assist with and relate to **The BUSINESS Side of GRAPHICS DESIGN**
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?
The world of advertising can seem like a daunting place�but it doesn�t have to be. Advertising for Dummies coaches you through the process and shows you how to:
Identify and reach your target audience
Define and position your message
Get the most bang for your buck
Produce great ads for every medium
Buy the different media
Create buzz and use publicity
Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising�from online and print to TV, radio, and outdoor formats�to show you how you can easily develop and execute a successful campaign on any budget. Plus, you�ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
From the Back Cover:
New info on buzz, publicity, and word-of-mouth advertising
The fun and easy way� to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums � from electronic and print to radio, TV, online, and outdoor formats. You’ll see how to deliver a powerful, consistent message and when you should � and shouldn’t � use shortcuts to save costs.
Discover how to
Set a realistic ad budget
Define and position your message
Identify and target your audience
Create great ads for every medium
Make an emotional connection
Use “ad speak” effectively
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Advertising Graphics With Impact [(P.I.E.)(swipe_book)(150dpi)(163p)].PDF
by P.I.E. Books
Publisher: P.I.E. Books (December 26, 2003)
Language: English / Japanese
ISBN: 4894442876
Laughter-provoking comical works; attention-getting shocking works; unconventional works that take the viewers by surprise. A collection of primarily poster and magazine ad graphics from around the world that appeal to the five senses, demonstrating a wide range of ways to have impact.
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And Now A Few Words From Me_Advertising’s Leading Critic Lays Down the Law, Once and for All [(ADVERTISING AGE)(2003)(225p)].PDF
by Bob Garfield
Publisher: McGraw-Hill; 1 edition (July 27, 2004)
Language: English
ISBN-10: 0071441220
ISBN-13: 978-0071441223
AMAZON: http://www.amazon.com/Now-Few-Words-Me-Advertisings/dp/0071441220/
From Publishers Weekly
As the advertising industry’s Dave Barry, Garfield has written the influential ad criticism column “AdReview” for Ad Age for 17 years and is cohost of NPR’s On the Media. His first book, aimed at advertising pros, is a brazenly funny take on the industry practices that Garfield loves to hate. “Most advertising is unnecessarily terrible,” he writes, proceeding to enumerate the reasons why: a misguided emphasis on rule breaking and originality; misuse of sex, celebrities, humor, special effects and profundity; lack of contact with consumers; and sheer bad taste and immorality. Garfield supports his claims with passionate attacks on specific ads. Calvin Klein turns out “thinly disguised kiddie porn,” while McDonald’s “we love to see you smile” campaign is “preposterously false.” The criticism, however, isn’t always consistent. Garfield occasionally knocks highly successful ads, e.g., CK’s famous Brooke Shields jean ads. Furthermore, he praises campaigns that violate his own prohibitions. Garfield’s apparent ego (he less-than-wittily compares himself to God and declares, “[W]ith well in excess of a thousand ads subjected to my pitiless scrutiny, I’ve really blown the call only eleven or twelve times”) can also wear thin. Oddly, the critic loosens his choke hold on the industry in the final chapter, ineffectually defending it against other critics and halfheartedly attempting to restore the pride of the very audience he has been so busy mocking. Despite the weak finish, though, Garfield offers a mostly humorous and hard-hitting book.
Copyright 2003 Reed Business Information, Inc. –This text refers to the Hardcover edition.
Jerry Della Femina, author of From Those Wonderful Folks Who Gave You Pearl Harbor
“…a must read for all young people who want to get into advertising…” –This text refers to the Hardcover edition.
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Brain Tattoos_Creating Unique Brands that Stick in Your Customers’ Minds [(Karen Post)(AMACOM)(2004)(186p)].CHM
by Karen Post (Author), Jeffrey H. Gitomer (Author), Michael Tchong (Author)
Publisher: Amacom; 1st edition (December 10, 2004)
Language: English
ISBN-10: 0814472346
ISBN-13: 978-0814472347
AMAZON: http://www.amazon.com/Brain-Tattoos-Creating-Unique-Customers/dp/0814472346/
“Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach — no complicated theories, marketing jargon, or unnecessary babble — that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as “”brand ambassadors”” * Grasp their brand’s essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true “”how-to”” book written with in-the-trenches business and marketing people in mind.”
DOWNLOAD:
http://rapidgator.net/file/1696576103118e988713d501363d8bdc/Branding_Logo.rar.html
http://alfafile.net/file/vRfP/Branding_Logo.rar
If any links die or problem unrar, send request to http://goo.gl/aUHSZc
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