Lynda.com – Selling on the Amazon Marketplace (2014) [37 Mp4]
English | Size: 499.83 MB (524,109,789 bytes )
Category: Tutorial
The Amazon Marketplace is an enticing option for small businesses that want to leverage the power of Amazon to market and sell products online; this course helps clarify the ins and outs of the platform. Author Peter Kent first explains what you can sell through Marketplace and what Amazon will charge you for the privilege.
Run Time: 3h 30m
Level: Beginner
Release date: Nov 10, 2014
The Amazon Marketplace is an enticing option for small businesses that want to leverage the power of Amazon to market and sell products online; this course helps clarify the ins and outs of the platform. Author Peter Kent first explains what you can sell through Marketplace and what Amazon will charge you for the privilege.
Then he shows how to set up a professional or small-merchant/individual account, and create product listings-one, or one hundred, at a time. Then learn how to use Seller Central to manage orders, create reports, manage inventory, and keep tabs on cash. Best practices for managing customers and reviews are also covered, as are the pros and cons of shipping products yourself vs. using the Fulfillment by Amazon (FBA) service.
Topics include:
•Understanding the Amazon Marketplace
•Listing against an existing product
•Reviewing shipping options
•Paying referral and closing fees
•Setting up an account
•Listing products individually or en masse
•Dealing with taxes
•Shipping products
•Managing inventory
•Creating reports
•Handling customer feedback
Subjects: Business Home + Small Office Ecommerce
Software: Marketplace Seller Central FBA Fulfilled by Amazon
Author: Peter Kent
Peter Kent has been working online since 1984, and doing business on the internet since 1993. The author of Search Engine Optimization for Dummies, Pay Per Click Search Engine Marketing for Dummies, and all seven editions of The Complete Idiot’s Guide to the Internet, he also has plenty of real-world experience promoting products and services through the web.
As a consultant, he has helped many different businesses-including Amazon.com, Lonely Planet, Zillow, Tower Records, and literally hundreds of medium and small businesses-with SEO and online-marketing advice. Peter lives in Denver, Colorado, but hails from Chichester, England.
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