Jack Trout – Positioning, A Marketing Classic (Al Ries) (PDF, AudioBook)
English | Size: 117.15 MB (122,841,275 bytes)
Category: Sales / Marketing
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
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