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The New Positioning – The Latest – Jack Trout

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The New Positioning – The Latest – Jack Trout
English | eBook | Size: 376.18 kB

Jack Trout – The New Positioning: The Latest on the World’s #1 Business Strategy
In The New Positioning, Jack Trout updates and adds to the concept of ‘positioning’ that he first wrote about in 1969-defined as not what you do to the product, but what you do to the mind. [Read more…]

Power Positioning System – Jason Capital

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Power Positioning System – Jason Capital
English | Size: 2.11 GB (2,268,445,527 bytes)
Category: Psychology / Body Language


What are Power Positions? Power Position are specific body positions that have been scientifically proven by Harvard researchers to instantly increase your Testosterone levels,

while simultaneously lowering your cortisol levels. They’ve long been used by the most powerful, attractive High-Status Males of all time, like Brad Pitt, Steve McQueen Dean Martin, even political juggernauts like Silvio Berlusconi and Vladmir Putin, to attract women from afar, close deals and persuade at will, while barely even trying. [Read more…]

Jack Trout – Positioning, A Marketing Classic (Al Ries) (PDF, AudioBook)

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Jack Trout – Positioning, A Marketing Classic (Al Ries) (PDF, AudioBook)
English | Size: 117.15 MB (122,841,275 bytes)
Category: Sales / Marketing


The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
[Read more…]